“Life is trying things to see if they works” (Ray Bradbury)

BMen offers high quality restyling services, distinguished by a refined and unique taste, to help you achieve your maximum potential, personalising your style.

Choosing BMen means to open the doors to a high-end support, made for you to help you achieve your goals and grant your wishes, always preserving your freedom of expression.

Trust yourself, you know more than you think you do (Dr. Benjamin Spock)


Growth is change, transformation, is recognizing your own strength and acknowledge your weakness.
This is the only way you can reach your goals even when they seem unreachable. Growing means getting into the game, deciding to move forward from your potentials and to accomplish them to the their maximum expression, using every tools in your control.

BMen is moved by the deep wish to see you accomplish targets that keep getting higher, boosting your level of Confidence and Empowerment, and believes that the best way to do so is by respecting your individuality through Freedom of Expression, through your personal style.

BMen will guide you meticulously  through challenges and achievements: an uphill progression that you can obtain only with mutual Trust.
In Respect of everyone’s cultural diversities, to achieve a more inclusive approach to society.

 You may not control all the events that happen to you, but you can decide not to be reduced by them  (Maya Angelou)


BMen rethinks all of services to be perfectly tailored on you.



Services are personalised and shaped on your needs.
Each service provides a pre-consultancy, individual and exploratory – and a summary of your progress at the end.
Remember you can get to the furthest destination only one step at the time.

Better to trust who is frequently in error, than who is never in doubt (Eric Sevareid)


Your consultancy will be maximised and optimised with our BMEN Experiences, offering a personalized time scheduled with BMen.
Each BMEN Experience is unique and you can customise it based on your needs, time and availability.
Choose between BMen services and pick the ones you want, to tailor a perfect BMEN Experience for you!

Please note: Exclusive Indulgences are available only separately from Your BMEN Experience but included in BMen

Trust is the hardest thing to find and the easiest thing to loose (R.M. Williams)
And my goal is to achieve your trust and to never lose it, to build a trustful and respectful relationship and create a safe space for you to overcome your boundaries and start your BMEN journey (Benedetta Trifirò)



Coming together is a beginning; keeping together is progress; working together is success (Henry Ford)

If you are interested to be a part of BMen world as a Business Partner, we are open to companies, luxury hotels, tailors and luxury malls to offer our BMen clients high quality services to begin collaborations that will becoming the support for the highest quality service.

If you are a potential partner contact us here:



Treat someone special to a personal tailor made styling experience with BMEN.

A luxury treatment right at your door, extremely custom, based on all the person needs. A voucher valid for 12 months from the date of sale.

I can post/email a gift voucher to an address of your choosing, or email you an E-voucher.


To give you a 1 liner of how happy I am…. I stayed at the nicest hotel in Milan, ate at multiple Michelin star restaurants, went to the teatro alla scala… none of those were as welcoming, professional, personal, or able to give me the feeling of “this was worth every euro and second of my time spent” as my experience with you did.

I’m not kidding. **i don’t want to sound like I’m bragging about extravagant lifestyle or my money** but… I mean I’ve had 20 bespoke suits made in London and nyc, bespoke shoes in London, personal shopping in Paris, stayed at exclusive resorts, gone on high end trips with private jets and private yachts, etc. All of those were nice and I don’t regret them but I’m not exaggerating when I say the experience saturday is the only one I have ever had that when I left I had no thought of “that was nice but not really worth the money” or “that was nice but I could probably have done that on my own”.

Thank you for you style assistance!!! You did a great job and all the effort paid off! I will have a wonderful wardrobe thanks to you –  it’s not something I will ever plan to do without you as I respect your taste your ideas and your organizational skills- you are doing a great job and the following of the individuals you work with and keeping track of things is your talent as well as your taste.

I’ve done the Seasonal Color Analysis with B, because I saw the great results she had after a consultation she did with a colleague of mine. I tried the OnlyArmocromia service by itself but I definitely wanna go further with it, and start with her a whole BMEN experience.  Because even tho I do now have some base knowledge, I would like to see it applied based on my personal needs. Also I know she makes business travel capsule wardrobe, and as a man pretty much always on a plane, it could be of help. So I will keep you posted.

Nonostante il suo target sia prevalentemente basato sull’uomo, ho voluto provare i servizi BMEN perché mi ha inspirato gran gusto e autenticità. Mi sono quindi sottoposta a una prima sessione con Benedetta, e dopo quattro anni in cui non mi sentivo serena, nel giro di poco grazie alla sua professionalità e serietà ho capito che esistono piccoli accorgimenti che possono aiutare a sentirmi meglio e vedermi con occhi diversi. Con il suo occhio esperto e grazie ai suoi suggerimenti, in questi mesi non c’è giorno in cui non mi senta più felice quando passo davanti allo specchio prima di uscire di casa. Ho iniziato a viaggiare con valige in palette e fare uno shopping più mirato essendo sempre fedele alla mia “stagione” di riferimento; e quel senso di frustrazione che spesso mi saliva che automaticamente mi spingeva a comprare tutto di nero, è sparito.
Io sono un autunno soft, il mio armadio non è più solo nero, e sono felice di sentirmi me stessa e valorizzata dopo la mia esperienza con BMEN. Non è tanto per dire. I cambiamenti vengono percepiti anche da chi mi incontra quotidianamente. Piccole soddisfazioni.
Grazie B

BMEN has changed the way I feel about myself. I have worked with several style consultants and I finally found the right fit with Benedetta.
I’m a photographer and I usually travel a lot. With Bendetta I’ve found a balance between my business style and my travel lifestyle.
First of all I personally had an improvement in confidence, which it feels good to have, but also she made my life a lot easier because it is less time consuming for me to dress up in the morning, and I do not have to be stressed on what to buy or when to buy it because of her. I’m satisfied with her services and would definitely recommend it; but also I will continue to be in touch with her for my future needs.
Thank you B
See you soon to the next one.





    Start with BMEN!

    It’s never too late to be what you might have been (George Elliot)



    Benedetta Trifirò
    Mens Style Consultant

    True power does not need arrogance, a long beard and a barking voice. True power strangles you with silk ribbons, charm and intelligence (Oriana Fallaci)

    Benedetta Trifirò, originally from Rome, Italy, has moved around the globe, living for the past 8 years in NewYork mostly, to move then to Monaco, Germany, to then have a short experience in Paris, right before moving to Milan, where she is recently based.

    She has graduated from Accademia Costume e Moda in Rome, to finish up her studies at the FIT, Fashion Institute of Technology of New York, after which she started her first working experiences within realities like Stella McCartney, Balenciaga, Fratelli Rossetti, David Mayer; till she decided she wanted to put all her effort to what she actually feels she believes in. Helping others through the sometime underestimated power of style, with the only goal to optimize her clients lives and to improve their greatest resource, time.

    She would like to guide you through it, letting you taste the Italian savoir-faire, mixed with a modern twist that her travelling made her able to offer.
    Being loyal to who you really are but improving whatever is left to improve. You will decide together which is the right path to take for you, a costumed-made experience that it is just the beginning to a new successful way of living, and an improvement in your personal and professional life.

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